Online Marketing Chronicle

One of the keys to being a successful Internet Entrepreneur is choosing a niche.  One of the challenges of the World Wide Web is its expansive reach and versatile nature.  As the old joke goes, the best thing about the Web is that you can do virtually anything, the worst thing about the Web is that you can do virtually anything.

Pick a starting point that you're interested in and stick with it until you are successful or you have established that you idea is not as profitable as you originally thought.

Okay, when you begin to market, where do you start? You know you don't want to compete with some of the large companies on the Net. However there are great opportunities for small and nimble operators.

Analyze what you are selling or what you want to sell. It should be in an area that you know a lot about or want of learn about.  It may have wide appeal, but think of those it appeals to most. For example, does your product appeal to musicians? That's a pretty wide market. Narrow it down. Who is most likely to be interested, singers or instrumentalists? From there you might want or need to narrow it even further. For example, your product might appeal to musicians of a certain age, or musicians who favor a certain kind of music or even a particular singer. Continue reading »

Whether you’re an affiliate marketer, sell your own products and services, or MLM, there are certain internet marketing techniques that you can use to get more traffic to your site.

It’s not that internet marketing techniques that vary from industry to industry that make a difference, but how you apply them to marketing your business.

The most important element of internet marketing is to go where your customers are. Just as you wouldn’t promote gambling on a gardening site, don’t promote products and services, your own or someone else’s, or MLM where it’s not welcome.

What I’m saying is, don’t just throw your product up anywhere. That’s not targeted traffic. To get targeted traffic, you have to promote where others are looking for what you are offering. Targeted traffic is the key to higher website conversion and more sales.

Regardless of what you are promoting, these techniques will help you get more traffic to your site, and building site is crucial to your success no matter what industry you are in.

Here are seven techniques I use to get more traffic to my sites: Continue reading »

For an online company, Internet marketing is important. But for brick and mortar companies, even those who don’t sell anything online but rather cater to local customers, Internet marketing can expand the business and give the company more exposure locally. If you own a small company that relies on local business alone rather than the ability to take orders online from all over the country or all over the world, don’t discount the power of Internet marketing.

For a local company, Internet marketing that gives you exposure to people thousands of miles away is pretty pointless. There’s no need to invest in what can be expensive marketing campaigns like pay-per-click or network-wide banner advertising, for instance. You know your target market—local people. So the only promotion and advertising that will do you any good are promotions which target that market specifically.

If you don’t have a website already, get one. You don’t even have to know any HTML or other programming to get a web presence if you use an easy site builder like Weblolo.com.  If you don’t have time, they’ll  do it for you and optimize your website for maximum results in the search engines. What might seem like an unnecessary expense will actually become a very important marketing tool. You’ll also want to make sure that your website is search engine optimized for your local area, and it’s well worth learning how to do this yourself or paying an expert to do it for you.

When it comes to your company, Internet marketing with search engine optimization won’t be like the SEO efforts needed by an online company. If you run a computer repair shop, for instance, you won’t want to focus your attention and money on very general keywords that might be good for an online business whose customers can come from anywhere. You’ll want them optimized for your local area. Computer repair San Antonio, for instance, might be a good keyword for you.

You might be surprised how many local potential customers use the Internet to search now instead of the yellow pages or simply by driving by and stopping. Most people who use the Internet at all use it to search for items they want to purchase before they buy. Someone who needs a computer repaired in your town might very well use that exact keyword search phrase. Springfield computer repair something similar would be something commonly typed in for someone in that town needing a computer fixes. For your company, Internet marketing efforts that focus on your local area can bring in lots of extra business because people will find you online.

Another advantage is that other small businesses in your field might feel the same way you did, that a website and your company Internet marketing was a waste of time. So if someone from your local area does a search like that above, your site will be the one they see. And if other business are online and you’ve spent some time and maybe a little money on your company Internet marketing, your site will still probably be the one they see first.

When it comes to creating an ebook Internet marketing strategy, identifying your target market is the first and probably most important step to success. No ebook will interest all people online, so vague and general marketing that isn’t aimed at any specific group will turn out to be mostly a waste of time and money. Even if the subject of your ebook is very general and you didn’t spend time doing careful evaluations before you wrote it, you’ll want to narrow down your market possibilities to get the most from your ebook Internet marketing strategy.

Most people who write an ebook have a market in mind when they do so. If you didn’t, don’t worry, you can find your market now. Think about who will benefit from your ebook. Will stay at home moms get the most out of the household management information, or is your ebook filled with info about how to train a parrot, or how to make money online? Picture the person who will best want and need the information you’re providing. Then aim your ebook Internet marketing strategy at that group of people. Continue reading »

Internet millionaires didn’t acquire their wealth and success by luck of the draw.  They know the secrets to success.  These secrets are so valuable that if you implement them, you will succeed in your own Internet business.

There are two general types of secrets that Internet millionaires know which include external and internal secrets.  We will discuss these secrets in detail in hopes that you will use them to your advantage and become an Internet millionaire yourself.

First, let’s look at the external secrets that Internet millionaires have in their tool kit.

Internet Millionaire Secret #1:  Internet millionaires recognize that strategy should be the foundation of any marketing plan.  It is critical to have a marketing strategy and not just jump into marketing techniques.  For example, we don’t have to use mass advertising anymore because mass advertising doesn’t have strength because consumers have choices.  You would have wasted valuable time and money if you used mass marketing techniques without first strategizing about the state of the market.

Internet Millionaire Secret #2:  Internet millionaires are not generalists.  They focus on selling their products and services to specific niche markets.  The business market in general is going in the direction of niche markets because customers have more choices regarding places to buy their products.

Internet Millionaire Secret #3:  Search for and grab untapped markets.  Seek out people that have not been able to have access to your product in the past.  In untapped markets, you don’t have to deal with competitors which helps keep the marketing costs down.  In addition, you will be able to establish a rapport and trust with your customers.

Internet Millionaire Secret #4:  Your back end strategy is crucial to success.
You want several profit centers that allow you to sell your products and services to more customers.  The back end part of your company supports these profit centers.  It diversifies your business so you are bringing in money through many different areas.  You can’t rely on retiring early if you only have one profit center.

Internet Millionaire Secret #5:  Try to automate as many services as possible.  This will allow you to sell services 24 hours a day 7 days a week online.  Automate your service centers to cut down on costs and help your customers at all hours of the day.

Internet Millionaire Secret #6:  Set up your business so that you are replaceable.  You can make yourself replaceable by branding.  Branding encompasses yourself or the value that you provide.  Branding yourself is lucrative, but it doesn’t allow you to take a break because you have to make every decision.  Branding your value, on the other hand, sells your expertise and not your time.

Internet Millionaire Secret #7:  Don’t work alone; build a team to support your business venture.  Create a team of marketing, business, a mentor and accountability individuals.  Remember, two heads are better than one so you can discuss ideas and strategies you have for your business.

Internet millionaires also have internal secrets.  An Internet millionaire has self confidence and believes in their product.  They are able to make decisions quickly.  They have learned the correct information and modeled others that have proven success.  They are not afraid to make a mistake and realize that their job doesn’t define who they are.  One of the most vital secrets is that Internet millionaires persevere and never give up no matter what obstacles cross their path.

The saying “You can find anything you want on the Internet” is true, and if you have a product to sell, the Internet is the place to sell it. No matter what you are selling, there is someone out there looking for it. And that is one of the three top reasons Internet based marketing is so successful. Is it the top reason? Let’s look at some of the others.

Another top reason for considering Internet based marketing is that you will have a much bigger audience, giving you substantially more exposure. Magazines, newspapers, trade papers and catalogs tend to address a much narrower audience, specifically those people who subscribe or purchase those media. But anyone with Internet access can search the web for your product or service.

Lower overhead costs are another reason Internet based marketing is considered over more traditional methods of marketing. You won’t need a storefront or sales staff. Starting a new business can require a considerable amount of capital, more if you require a large amount of inventory. Many Internet businesses carry no inventory, having the product drop shipped from a warehouse directly to the customer.

Consider also the flexibility afforded by Internet based marketing. In this one media not only can you advertise your business, you can also sell your product directly to the customer or other businesses, or just generate sales leads. Businesses spent $16.9 billion on online advertising in the U.S. in FY2006.

Every industry has it’s peculiarities, so what may appear to be an exceptionally motivating factor for one industry may mean little for a different product or service. Consider the advantages mentioned in this article before you decide if Internet based marketing is the right approach for your product or service.

Internet marketing optimization, also known as search engine optimization (SEO) is the method search engines use to improve website traffic using keywords and phrases searchers use most often.

Search engines use factors when they rank their findings, such as meta tags, meta keywords, backlinks and relevant keywords found in the text. The higher your site ranks in the search engine results, the higher the probability that customers will be driven to your site. The overuse of keywords (more than 2%-3%) can result in a negative effect, causing the search engine to reject your site for “spamdexing”.

Internet marketing optimization can help your business in several ways, the first being that it drives more customers to your site. One of the other ways it can help your business is by generating business leads. Providing a short survey or questionnaire on your landing page will result in leads that can be followed up with a call or visit.

Another benefit to your business is the backlink. One of the factors considered in the ranking of your site is the number of sites that are linked to it. The more links to your site, the more important the search engine spiders will consider your site. Some SEO companies have abused this method by using “link farms,” resulting in the search engine rejecting the results and ignoring the site. Make sure your links are legitimate and pertinent to your product or service.

These are just a few ways that internet marketing optimization can help your business. While none of these methods will guarantee that you will see an increase in business contacts, any or all of them should result in positive changes to how you do business on the internet.

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Internet marketing, or i-marketing, can be intimidating to the first time web designer, but knowing what the pros know, and how to apply it, is key to getting your site noticed and making it profitable. The key to successful marketing online is knowing how to exploit the Internet’s advantages and being aware of the Internet’s weaknesses when you are building your site for marketing.

The advantages of Internet marketing online are many. It is much cheaper to run an online store compared to the traditional storefront. Operating costs are minimal and overhead is almost nonexistent, unless you choose to run your own servers and network. But that’s a whole other subject. The other advantages include a more global audience compared to the traditional methods of local targeting, and a faster response to the customers needs.

The are a few disadvantages to Internet marketing, but they are worth being very aware of. The first is the issue of security. People are still very suspicious of online sales and marketing, due to the potential for identity theft. It is important to be able to guarantee the customers security while they are using your site, and that their information is in safe hands. Continue reading »

If you have recently opened a business and have started a web page–or if you are just now jumping on the web bandwagon–there are some things you should know about internet marketing strategies. Here are a few things that, as a beginner, you should be able to do quickly and easily.

Get a Website

The first thing you should do is establish a web presence. Whether you have someone design it or create your own website using sites like www.weblolo.com, you should make yourself known as soon as possible. Start by registering your website with the major search engines, even if you don’t have an operating website, and get your site up as quickly as possible. Continue reading »