Online Marketing Chronicle

SEO, or Search Engine Optimization, is the method and enhancement of a web site in such a way to make it search engine friendly, and to increase the number and quality of visitors by utilizing keywords and phrases. If you aspire to have a small business website, you must understand what Search Engine Optimization is before you start designing your website.

Keywords are the words or phrases that an Internet user types in when making a search in a search engine. These terms and phrases are compared against the search engines indexed records. Other characteristics like keyword density, back links and other elements of the algorithms that the main search engines keep confidential are combined into the measurement, and the Search Engine Results Page (SERP) is arranged depending on the results of the specifications.

The website developer or content provider must be knowledgeable about the various types of search engines determined by the sort of data desired. There are three fundamental sorts of search engines: spiders, programs that index data depending on what the spider discovers, as the web pages are "crawled", human input indexing, and a mixture of the two.

There are also all-purpose search engines that search blogs, forums and websites for particular content and subject matter (Google, Facebook, Ask.Com, Yahoo, etc.), in addition, there are engines that search maps and merchandise prices (MapQuest, PriceGrabber, etc). Modifying the site based on the distinct search engine technology as a rule will return superior ranking results. This is what SEO is.

SEO ought not to be the only tool utilized to push visitors to the website. Although Search Engine Optimization is essentially no cost, banners, back linking, and Pay Per Click methods could produce superior results since they guide a more targeted client to your website.

Since you can now define the term Search Engine Optimization, you can start creating a valuable website for your business.

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by Graeme Stuart

Do you say ”neesh”, or do you prefer “nitch”?! Regardless of your choice of pronunciation, niche marketing is a powerful form of marketing on the internet.

Getting into one specific area of interest and capitalizing on it by any means possible…this is niche marketing. The further you dive into a niche, the less competition you’ll have and so therefore, the more money you will make. The trickiest part is finding that nook that few other people have already populated.

Here’s an example, I’ve just done a search on Google. I looked up the keyword “dolphin”, which results in 31,700,000 sites competing for that keyword! Um, that’s no good! Now, what about “fluro green dolphin”? That’s a bit better, 2,210 this time. But now, “fluro green dolphin suitcase”, that gives me a much friendlier number with only 268. Continue reading »

If you want long term success for your website, search engine optimization (SEO) is a must. These days, link building is the most important aspect of SEO. And, it is not an easy job. Link building is where most online marketers fail.  Search engines, especially Google, like to see lots of links to your site from quality sites about the same subject or a complementary topic.

Google has it own Page Rank (PR) system. It assigns PR to every website that it indexes for inclusion on its search engine. One of the many factors Google uses to determines PR is by the number of back links that your site gets from other sites. And you want those sites linking to you to be high PR sites, too.

In the past, webmasters would exchange links. These links are known as reciprocal links. However, Google has made many changes to it’s Page Rank Algorithm, and it will not give much importance to reciprocal links.
Google gives a heavier weighting to one way links back to your site. But, how do you get tons of back links for your site? One highly effective method is to write articles and submit them to high PR article directories. Continue reading »