Online Marketing Chronicle

If you want your website to rank well in the search engines, there are certain features that should not be overlooked.  Here are five of the most important aspects:

1. Create your site with a clear and logical hierarchy, and good internal linking structure
2. Build a useful, information rich site, and make sure the content on each page agrees with its place in the structure.  Content should also be useful for your users.
3. Make sure that each page has a unique <title> tag, and it accurately describes the content on the page, and that all images have ALT tags that are descriptive
4. Frequently check for broken links and correct HTML – anything that is broken can hinder the spiders as they try to index your site
5. Use a robots.txt file on your web server which tells the crawlers which directories can or can't be crawled.

If you are about to embark on website creation, you could be opening a can of worms that you would rather keep shut. Lots of people want flashy, active, colorful sites with lots of content. However, if you want to be truly attractive and affective, you should learn how to build your own website with professionalism in mind.

Pages

Of course many businesses have complex websites, and some of them actually need that complexity. However, if you are just starting out, perhaps all you need is a home page and a link to contact you, with a little information about who you are and what you do. If you need multiple pages, create them with the same basic design to help your visitors be aware that they are still with you–and you are still with them. Continue reading »