Online Marketing Chronicle

One of the keys to being a successful Internet Entrepreneur is choosing a niche.  One of the challenges of the World Wide Web is its expansive reach and versatile nature.  As the old joke goes, the best thing about the Web is that you can do virtually anything, the worst thing about the Web is that you can do virtually anything.

Pick a starting point that you're interested in and stick with it until you are successful or you have established that you idea is not as profitable as you originally thought.

Okay, when you begin to market, where do you start? You know you don't want to compete with some of the large companies on the Net. However there are great opportunities for small and nimble operators.

Analyze what you are selling or what you want to sell. It should be in an area that you know a lot about or want of learn about.  It may have wide appeal, but think of those it appeals to most. For example, does your product appeal to musicians? That's a pretty wide market. Narrow it down. Who is most likely to be interested, singers or instrumentalists? From there you might want or need to narrow it even further. For example, your product might appeal to musicians of a certain age, or musicians who favor a certain kind of music or even a particular singer. Continue reading »

Looking for a quick and easy way to increase traffic to your website?  Social bookmarking is a powerful tool to boost traffic, and increase off site linking to your website.

What is Social Bookmarking?

Social bookmarking can very simply be defined as a method where Internet users can store, organize and manage their bookmarks (sites in which they are interested) on a public bookmarking site instead of their computers. Not only that, they can also share their bookmarks with their friends or a network of people. Social bookmarking makes the task of saving sites for future reference much easier and more accessible.

Advantages of Social Bookmarking

The best advantage of bookmarking a site is the Increase in Traffic. Social Bookmarking sites are literally used by millions of people around the world and by bookmarking your sites/your blog posts with them, you automatically get access to the large volume of traffic coming to these sites. All you need to do is have your pages bookmarked with the various Social Bookmarking sites and if the content is good then people will save and share your link with other people. As your bookmark is tagged by others or as more people vote, its popularity rises and it moves to the front pages of the category or site. This leads to an increase in traffic.

Using a service such as Social Maximizer is one of the easiest ways to get your site listed on the social networks.  Why not give it a try today?